General Mills and Unilever Join Forces with the Harvest Initiative to Advance Sustainable and Regenerative Agriculture Practices Worldwide

General Mills and Unilever, global leaders in consumer food and packaged goods, have joined the Harvest Sustainable and Regenerative Agriculture (SARA) Initiative as its founding sponsors. Led by the University of Maryland (UMD) team behind NASA Harvest and NASA Acres - respectively NASA’s global and U.S.-focused agriculture and food security consortia - the initiative uses satellite data with other Earth observations (EO) and models to build a robust evidence base for SARA management practices, and provides science-based, precompetitive good practices for quantifying environmental, economic, and social outcomes associated with their adoption.